Written by Brent Lacey on August 30, 2021. Posted in Podcast, Podcast Episodes, Practice Management.

Podcast Episode 74 – Simple Media Strategies to Grow Your Practice – Dr. David Geier

Episode 74 – My guest today is Dr. David Geier. Dr. Geier is an orthopedic surgeon and sports medicine specialist who helps athletes and active people feel and perform their best regardless of age or injuries. In addition to helping patients in his practice, Dr. Geier has learned to help people around the country and world through TV, radio, podcast, newspaper, magazine and online media interviews. Now he helps physicians and other experts with a message to share grow their practices and businesses by serving as an expert in the media. It is death to your practice to have no media strategy or a lousy media strategy. And the truth is, this stuff just isn’t that hard. Like anything, there’s a skill set to pick up, and Dr. Geier is going to help us put that together.

It’s ok if you have no interest in getting interviewed on CNN or even on your local ABC affiliate. If you never go on a podcast, that’s just fine. But, as Dr. Geier says, your ability to show up strong in the media can be really helpful to your business and in turn will translate to opportunities to help more patients that find you just because you were on an interview. If you’re thinking of branching out into the media, I’d encourage you to start small. Start with your local newspaper or other small-time publication. It’s low-risk, low-cost or no-cost, and it’ll help you get over the apprehension of doing it for the first time. As you get more interviews and start to build some confidence, start branching out and doing more interviews. Pretty soon, you’ll be a veteran. It just takes that very first time to get started.

Free Resource: Creating a One-Liner that Will Kickstart Your Business’ Growth

For today’s free resource, I’m giving you a free guide to help you create one small change that will yield big results. It’s called, “Creating a One-Liner that Will Kickstart Your Business’ Growth.”

The one-liner is the key to getting started with clarifying your marketing message. Here’s my one-liner: “Most physicians and dentists come out of training with a huge amount of personal debt and little to no idea of how to actually start a clinical practice. The Scope of Practice is the place where you can go to get the resources you need to help you learn to manage your business more successfully and master your personal finances so you can have the successful career and financial independence you deserve.”

This is a 3 step guide to creating a powerful one-liner for physicians that attracts and retains more customers. You can download it for free by clicking here.

Special offer from Gentem.com, just for my podcast listeners!

Click to access the webinar recording, for free!

Click here to watch my recent webinar called, “Smart Strategies for Building a Successful Clinical Practice,” for free!

Gentem is giving away a free benchmark assessment for anyone listening to this podcast. That’s a minimum $5,000 value, and it could be worth 20 times that in reclaimed revenue!

Click here to claim your free benchmark assessment and see where your company is losing revenue. This is an amazing offer, frankly, and I highly encourage you to take advantage of it.

Even if you don’t end up using Gentem for revenue cycle management, the benchmark assessment that they’re giving away free is worth thousands of dollars, so don’t miss out.

Click here to claim your free benchmark assessment and see where your company is losing revenue.

Check out the additional free resources available at The Scope of Practice!

Meet Dr. David Geier!

Dr. David Geier is an orthopedic surgeon and sports medicine specialist who helps athletes and active people feel and perform their best regardless of age or injuries. In addition to helping patients in his practice, Dr. Geier has learned to help people around the country and world through TV, radio, podcast, newspaper, magazine and online media interviews. Now he helps physicians and other experts with a message to share grow their practices and businesses by serving as an expert in the media.

Connect to Dr. David Geier!

Dr. Geier’s media coaching service – https://mediaproscoaching.com
Main website – https://drdavidgeier.com
YouTube channel – https://youtube.com/DrDavidGeier

Join the Business and Personal Finance for Physicians and Dentists Facebook Group!

Most physicians and dentists come out of training programs with a huge amount of personal debt and little to no idea of how to actually run a clinical practice. This Facebook community is for anyone who wants to learn more about how to manage their business more successfully and master their personal finances.

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Full Disclosure: Some of the links to the resources listed above may be affiliate links, which means that I will receive a small commission if you click through and make a purchase. But it doesn’t cost you anything extra—it’s just a way to show you appreciate what we do here. Thanks for this.