Goals for the interview
Our audience is primarily physicians, dentists, and other busy healthcare professionals who want to learn more about how to manage their businesses successfully and master their personal finances. Basically, this is the stuff we should have learned in medical/dental school but were never taught.
The primary goal is to bring experts on the podcast who can educate listeners on topics that they need to master in order to succeed in their career and personal finances.
We want to encourage and equip listeners to be the hero in their own stories. As the expert on the podcast, you should think of yourself as the guide for the listeners. Basically, think of yourself as Yoda and the listener is Luke Skywalker.
If you have products, services, or publications to promote that would be of benefit to our listeners, we’ll definitely give you the opportunity to do that. However, we do want to keep the primary focus on the listener, helping them succeed in their career and personal finances.
Remember, you are the guide, and our listeners are the hero in this story.
By the end of the episode, listeners should have received three things:
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- Encouragement: Empower our listeners. Show them with empathy that they can succeed and that you can guide them to achieve success for themselves.
- A plan: They need a concrete plan to follow. What are the steps to take to achieve the desired result?
- Call to action: What are you going to tell the listeners to go do when the episode is over? How do they take the information they receive and put it into action?